Marketing Automation Specialist
Do you enjoy connecting the dots and making things run smoothly behind the scenes? We’re looking for a Marketing Automation Specialist to help us build smart, automated campaigns that nurture our leads and make our marketing efforts even more effective in real estate. If you love turning ideas into efficient systems, you’ll feel right at home!
What You'll Be Building:
- You’ll design, create, and fine-tune automated marketing campaigns – like friendly email sequences that guide prospects on their journey.
- You’ll connect our marketing automation tools with our customer relationship system (CRM) to ensure everything flows perfectly.
- Help us send the right messages to the right people by segmenting our audience thoughtfully.
- Set up smart ways to score leads, helping our sales team focus on those who are most interested.
- Create welcoming landing pages and forms that make it easy for people to connect with us.
- Watch how our automated campaigns are doing, finding ways to make them even better and more personal.
- Test different approaches to see what resonates best with our audience.
- Work hand-in-hand with our sales, marketing, and tech teams to bring amazing automation solutions to life.
- Stay curious about the latest trends in marketing automation – we love new ideas!
What We're Looking For:
- A Bachelor’s degree in Marketing, Business, or a related field.
- Around 3+ years of experience with marketing automation platforms like HubSpot, Pardot, or similar – hands-on experience is key!
- A good grasp of CRM systems and how they integrate with marketing automation.
- You know how to craft engaging lead nurturing campaigns and email sequences.
- You’re analytical and love turning data into actionable insights.
- Great at communicating and collaborating with different teams.
- Detail-oriented and wonderfully organized.
- If you know a little HTML/CSS for email templates, that’s a nice bonus!
- Experience in real estate is a definite plus, but not a strict requirement if you’re eager to learn.
